The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Wyatt Johnson Subaru Dedicated Locally to the Love Promise?
2024 has been the year of the people, and here at Wyatt Johnson Subaru we want to be a resource for the people of our Clarksville community. We want to be a positive force in the community, not just through donations, but by our actions. Wyatt Johnson Subaru is not just a company, or a brand, but a place where the community can feel a part of something, with an abundance of love and care from all our employees. We are here to show that we are more than just a car dealership, we are a sanctuary for all things, service, sales, and personalized care, for you, generations to come, and even your furry friends.
Montgomery County Animal Care
Big Brothers Big Sisters of Clarksville | Operation Warm
Barkers Mill Elementary School
Arbor Day Foundation
Tennova Healthcare
Wyatt Johnson Subaru Supports Barkers Mill Elementary! - Davis W.
Thank you to Wyatt Johnson Subaru for supporting Barkers Mill Elementary School for the 2025-2026 school year! Subaru Loves Learning graciously donated school supplies and funds for hundreds of our little Bobcats! Our teachers are so thankful that their students have all the materials needed for a successful school year. Thank you so much for your generous donation and support!
Serving Those Who Served: Wyatt Johnson Subaru Gives Back - S H.
At Wyatt Johnson Subaru, community isn't just a word, it's a commitment. Last week, our team had the honor of visiting the Tennessee State Veteran's Home to serve lunch and spend time with the brave men and women who once served us all. When we discovered that our local veteran’s home didn't receive many visitors, we sprang into action. Our Love Promise Coordinator made a trip to visit Ms. Lisa Hunt, the activity coordinator at the veteran's home, and planned a day for our team to spend at the facility. Upon our arrival we were greeted warmly by the outstanding staff. They made us feel right at home while they helped us get set up to serve the residents lunch. It was truly such a special experience getting to serve the heroes who once served us. The smiles on their faces along with the gratitude they all expressed was priceless. Once we finished serving lunch, we had the pleasure of visiting all 9 wings of the facility that housed our local hero's. We spent hours meeting many incredible veterans and exchanged many stories, smiles, laughs and hugs. This is what the Subaru Love Promise is truly about, sharing kindness and creating lasting memories within our community.
Boots on the Ground, Hearts in the Cause - Sonja H.
Subaru-more than a car company. Here at Wyatt Johnson Subaru our goal is to exemplify why we are more than a car company. While we love taking care of our valued customers' vehicle needs (and wants) daily, we also love the opportunities that we are given to impact and serve our community in a positive way while building lasting relationships with those we encounter. Two of our brave and resilient employees participated in the Mountain Man Memorial March that took place in Gatlinburg, TN to honor our Fallen service members and directly support Gold Star families. Mike Moore, a member of the Tennessee Army National Guard who has served in Operation Enduring Freedom in the Horn of Africa alongside Madison Young, a military spouse herself, rucked 13 miles while carrying 35 pounds on their backs not including the names of the Fallen they shouldered. The names on the back of their shirts are of Fallen service members, several of whom served at Ft. Campbell. One of them being Seargent Andy Southard, a Black Hawk Crew Chief, who tragically lost his life in a helicopter crash during a training exercise over the Mediterranean Sea. His wife, Ashley Southard, has shared her story so bravely, vulnerably and beautifully across her social media platforms to honor her husband’s legacy. Ms. Ashley Southard is such an incredibly resilient human being and her sharing her story is a beautiful example that while the weight she carries is something we don’t know, we can come together and help her carry it. We reached out to her and asked if we could add Seargent Southard’s name to our list of Fallen soldiers to which she happily agreed. Participating in this Memorial March while having the opportunity to help honor a local Gold Star family’s Fallen service member just made it that more special to us. Being a Subaru dealer so close to the Ft. Campbell community, it is our duty to always step in and show our support every chance we get. All Gold Star families deserve to have their loved ones honored and remembered every single day. May we continue to keep the legacy alive of those who gave the ultimate sacrifice for our country. The Mountain Man Memorial March is partnered with Legacies Alive (A Non-profit organization) that works directly with Gold Star Families to help them navigate the unimaginable. We are so proud of Mike Moore and Madison Young for their dedication and passion to honor our Fallen while helping local Gold Star families. Madison Young explains what this event means to her, "This march is more than just an event; it’s a heartfelt tribute to the families who bear the daily weight of losing their loved ones in service to our nation,” said Madison Young. “While many pause to remember our fallen heroes on Memorial Day, these families live with their absence every single day. No single event can ever fully honor the magnitude of their sacrifice, but through this march, we aim to show them that their loved ones’ bravery is etched in our hearts forever. Their sacrifices are not in vain; they are remembered, honored, and will never be forgotten. Mike Moore says "Well if I had to put it into words it's an opportunity to give those who stomach the pain of losing a loved one the chance to speak. A lot of people will patch up a scraped knee or a busted arm, but they don't tend to the kind of pain that sits quietly in your chest day after day. The best way I have heard it explained is 'it's easy to deal with a flesh wound, but hard to spit out a mouth full of poison' if that makes any sense. I know it'll never be enough to heal the damage done. However, when I see the reverence given when remembering their Fallen Hero, I know it's a step in the right direction." Mike Moore and Madison Young earned First Place in their category at the Mountain Man Memorial March. We are so incredibly proud of them for pouring their hearts into such a meaningful cause.
LLS Subaru Blanket Drop Off - Ryan F.
For the past couple of years, Tennova Healthcare in Clarksville has partnered with The Leukemia & Lymphoma Society (LLS) and Wyatt Johnson Subaru through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients for a number of years. On July 11th, Wyatt Johnson Subaru personally delivered these items to patients in treatment.
Wyatt Johnson Subaru Teams Up to Support Local Community - Nate R.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Clarksville, this is a harsh reality. Helping others strengthens communities, which is why Wyatt Johnson Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Wyatt Johnson Subaru have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, Wyatt Johnson Subaru donated 204 shoes/socks to The Clarksville Salvation Army Shelter. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Igniting Potential in our Youth - Sandra B.
At Big Brothers Big Sisters we are eternally grateful to Wyatt Johnson Subaru for their support of our program. Their donation has helped us increase the number of youth we serve in our community every year. Since becoming a Love Promise partner, we have doubled the number of children mentored in Clarksville. Your donation supports our monthly match activities. It helps provide a safe and free place for our Bigs and Littles to meet and engage in fun activities, while also providing a space for one-on-one mentoring. Recent match and mentoring activities include a car show, pool party, and magic show, to name a few. This donation allows us to continue our program and provided a platform for meaningful connections.
Planting roots in the Community - Sonja H.
Wyatt Johnson Subaru in Clarksville, Tennessee, recently participated in Subaru's "Loves the Earth" initiative by distributing free trees to the local community. This event was part of Subaru's broader commitment to environmental sustainability, aiming to plant 100,000 trees nationwide in partnership with the Arbor Day Foundation. Due to rapid growth in Clarksville, Tennessee, our tree canopy has declined significantly over the past 7 years, from 38% to 17%. Trees have a bigger impact on our community than we think. Just to name a few examples: trees help absorb the sound of traffic by 40%, reduce energy costs by shading large buildings and protecting them from winter winds. They are guardians against flooding and help clean the air that we breathe. Thanks to Subaru and the Arbor Day Foundation, Wyatt Johnson Subaru was able to plant roots within their community. They were able to donate 100 trees to their loyal customers while making a positive impact on our environment. Everyone left smiling from ear to ear with their new tree that they will get to enjoy for years to come all thanks to Wyatt Johnson Subaru!
Operation Warm at Wyatt Johnson Subaru - Sonja H.
Wyatt Johnson Subaru’s “Operation Warm” was a beautiful example of how a local business can give back to its community through Subaru’s Love Promise initiative. In partnership with the non-profit organization Operation Warm and the Salvation Army, Wyatt Johnson Subaru worked to provide brand new shoes and socks to children in need. The goal was simple: ensure that kids have the warmth they need to get through the cold winter months, no matter their family's financial situation. They worked directly with local news outlet Clarksville Now, schools and community organizations to identify children who could benefit from the gift of a new, high quality pair of shoes. These shoes were not just any shoes they were selected for warmth, durability, and style, giving children a sense of pride and comfort when heading out into the cold. During this initiative, they were also able to provide additional love to the children who came. Sonja Harrell, executive assistant and Subaru Love Promise Coordinator, reached out to the community to see if anyone would be willing to provide something special for the kids. She wanted them to have something fun to get when they arrived. Thanks to The Dugout Clarksville and Dach of Sweet the kids received free goodie bags and a fresh homemade cookie when they came to pick out their shoes. The Subaru Love Promise is about more than just selling cars; it’s about making a difference in the lives of others. Through events like Operation Warm, Wyatt Johnson Subaru is able to take part in spreading love and generosity, showing that the Subaru community is not just about driving, it’s about caring. This program helps children stay warm, but it also warms hearts, building a sense of unity and compassion within the community.
Wyatt Johnson Subaru's Free Santa Event - Sonja H.
Wyatt Johnson Subaru brought holiday cheer to the local community by hosting a special Free Santa Event, an initiative aimed at spreading joy and creating lasting memories for families. The event, held at their dealership, was a heartwarming celebration designed to connect with their neighbors and give back to the community they serve. As families arrived, they were greeted by a festive atmosphere, complete with twinkling lights, holiday music, and the friendly staff at Wyatt Johnson Subaru. The highlight of the day was, of course, Santa Claus himself, who made a grand entrance to the delight of children and adults alike. Families had the chance to take free photos with Santa, creating magical memories to cherish for years to come. In addition to the photo opportunities, Wyatt Johnson Subaru also provided free treats, ensuring everyone felt welcomed and appreciated. Volunteers from the dealership were on hand to assist with the event, offering a warm, friendly environment for all attendees. Beyond the fun and festivities, the event was part of Subaru’s ongoing "Share the Love" campaign, which encourages dealerships to give back to their local communities. Wyatt Johnson Subaru chose to host this event to ensure the spirit of giving extended beyond just the holiday season. As the day came to a close, parents and children alike left with not only the joy of the season, but also a sense of gratitude for the company’s commitment to making a positive impact. The event was a reminder of the power of community and the joy that comes from sharing love and kindness.
Pet adoption - Willie R.
I’m happy to share that I’ve fulfilled my daughter’s long-time wish by adopting a kitten during Subaru's pet adoption day at Wyatt Johnson Subaru! ???? She has always dreamed of having a furry friend, and now that dream has come true. As she embarks on her college journey, I can’t wait to see how this little companion brings joy and comfort to her life. A heartfelt thank you to Wyatt Johnson Subaru for hosting such a wonderful event and for embodying the Subaru Love Promise. Here’s to new beginnings and the love that our new family member will bring! ????
Did Wyatt Johnson Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
